Internet Business

Here is a list of a few of my favorite marketing tips and ideas. They all
proved to be effective in my business, use them them for yours as well!

1. Seek out link sites. Linking up with other sites and linking other sites
to your webpage is a great marketing idea. I’ve generated a lot of traffic
hits, linking up with other sites alone. Make sure to be in touch with
people whom have sites similar to yours or fit your genre.

2. HTML META. Meta tags are for your search engines. Using meta tags
are effective when you want to be sprouting up on search pages, use
your keywords.

3. Search Engines. Blast your site out into outerspace. Search engines
drive TRAFFIC. And to increase your popularity of your site, utilize some
common search engine sites like AltaVista.com, Google and Yahoo.

4. Your Website Headers are important! Make your titles strong. The
titles are very important because it shows how your page shows up in
the search engine. Make sure it has a great title or else your pages will
show up very weak.

5. Updating your site. Keep your site updated regualarly and keep your
surfers coming back for more. Everyone loves new refreshed content.
That is key.

6. Newsletters. Offer updates, free newsletters, sms messages to your
browsers. They will be updated personally on your site and be provided
with regular infoformation.

7. Branding your web page. Branding your site is used to make a long
lasting effect. Keep your logo, main title on every page. This will be sure
to follow through in terms of getting the message down to your browsers.

8. Build more sites. The more the merrier, the more sites the more traffic.
Its also great marketing if you are a newbie company trying to get your
name well known.

9. Emails. Emails, we get emails every second, every hour, every day.
Don’t let them sit in your mailbox. That’s a no no! Be proficient and
answer them right away. No one likes to wait, especially online users.
They have the least patience of them all.

10. Get Involved. Your surfers are important for if you don’t have them
then what do you have? Cutomoze your content and make it personal. If
you involve them, interact with them they will naturally want to be
involved as well. Add polls, offer them to bookmark your site, use your
site as a homepage, place a forum, chat room, voting contest, etc.

There are many many more ways to effectively market your online site.
Do some research on the web, look at some of the other sites and
observe there strategies. They are all very different but we all have the
same message we want to get through. We want to win our customers
trust and loyalty to our sites. With a properly executed marketing plan
and given time, your site should be getting the results you want in no
time.

About the Author:
Jennifer Lynn is an ecommerce entrepreneur, artist, writer, and musician
based in New York-Chicago.

She has written and contributed numerous articles online about adult
entertainment, entrepreneurship, ecommerce, technology, pop culture,
generation x, quarter life and city trends & news.

A highly creative entrepreneur with focus in web marketing, business
development and ecommerce. Presently, she is involved in JMR, an
online referral biz for artists in the entertainment industry. She also runs
other ecommerce sites including an interactive entertainment hub and
her own personal site.

Before startin’ JMR, Jennifer Lynn was a tech recruiter with a Chicago
based start-up company. She’s also a professional pianist. Jennifer
Lynn received her degree from De Paul University in liberal arts.

When she’s not workin’ away, you can find her lofting on a beach, into
travel, and dabbling in new creative ventures with artists &
entrepreneurs around town.

Jennifer Lynn believes passion in doing what ever it is you love to do is
the key to one’s personal success.

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Do you have a product or service that you want to sell on the Internet? If so, there are a few fundamental components that you must know. Putting your product or service up for sale is easy. You can find a cheap hosting plan and get a 1-5 page site up within a few hours. But what happens next?

Unfortunately, most businesses will never sell their product successfully on the Internet. Their sites may be flashy, but they are not receiving visitors. To receive an endless supply of free, targeted, leads from the search engines you should consider a few of the 5 tips below.

Tip #1- Provide High Quality Content

Providing content does more than give out generic information. Providing content builds trust between you and your visitor. The more content you give, the bigger the bond. Your content should focus around very specific keywords. Each page on your website should be optimized and focused on one keyword.

Finding keywords is a task in and of itself. I will be the first to admit that hunting down keywords with a high demand and low supply is not the easiest task in the world. It can be boring and repetitive. After awhile the numbers will blend together and you will feel a bit dazed. But do not stop now! Keywords are the foundation for your content pages and for your business.

Tip #2- Find Relevant Linking Partners

The days of trading links with any old site are gone. There was a period in time when search engines counted how many links in you had to your site. They factored that and determined if your site was good or not. So if your site had 300 other sites linking to it, search engines would have probably considered it a better site than one with only 10 incoming links.

Search engines have wised up since those days. Now search engines place more emphasis on relevant links. Your site should only link to other sites that are high quality and relevant. If your site is about cookies then you should not be linking to a site about gambling. It doesn’t make sense for your site visitors, and it doesn’t make sense to the search engines.

When you trade links with a relevant, high quality site be sure you specify where your link should be placed, for how long, and what it should say. I often see people exchange links and within a few days the linking partner has taken down the link. Only do business with trusted webmasters.

Tip #3- Submit Your Site to Site Directories

This is a great way to get high quality and high ranked sites to link to you. Think of a link to your site as a vote of confidence. Site directories are less popular than search engines, but their link to you helps you increase in search engine rankings. Be wary of any site directory that makes you pay for submission. There are plenty of great directories that allow you to submit your site for free.

Getting as specific as possible with site directories is a great idea. If your site is about cookies, you should try to find a site directory that only deals with desserts or foods. General directories are fine, but be sure you submit your site to the appropriate category. General directories tend to have a category for almost any topic.

Some site directories will ask you to link to them first. This is your choice. I do not link or pay to get into any site directory. There are too many free ones that do not require a link back. Remember to place only relevant links on your site. Would your cookie site visitors want to click on a link for a site directory?

Tip #4- Add a Site Map

A site map is a single webpage that contains links to all the other pages on your site. Adding a map will help your visitors find information quickly. Besides being a helpful tool for visitors a site map also helps search engines find pages. When a search engine spider visits your site it crawls through a page. It visits all the links on your page and it checks for keywords. This is why keywords and relevant linking partners are recommended above.

Once the search engine spider finds the site map it will find all of your other pages. Search engine spiders do not like to dig very deep into sites. They like to search through 2 or 3 ‘levels’ of information. So pages that are hard to find will not rank well or they will take much longer to rank well. A site map helps the engines find all your pages at once.

Tip #5- Be Patient and Find Other Means of Traffic

Waiting for the search engines to scour your site and rank it could take a bit of time. I recommend a lot of patience. When I post a new content page on my website, it takes a few weeks to get noticed. Some search engines are fast and rank the page immediately. Others are a bit slower.

While you wait for your pages to rank well I recommend finding alternative ways to drive traffic to your site. You can look into PPC (pay-per-click advertising), article writing, off-line ads, buying ad space in newsletters, doing a joint venture with a fellow webmaster or post in relevant forums.

These 5 tips to ranking well at the search engines are tried and true methods. I have built a site using these 5 tips and can personally attest to their sheer power. Patience is the hardest part. Keep building relevant content, link to relevant partners, submit to site directories, add a site map and then keep going.

Persistence pays off. Building a web business takes time. Your business needs to develop and mature. Using some or all of the above tips can ensure a big payoff down the road.

Copyright 2006 strength-training-woman.com

Lynn VanDyke builds successful websites. She provides several options for business owners including a “Jump Start Your Online Business” CD-ROM. Visit http://www.LynnVanDyke.com to learn more about her and her services. Lynn’s content website is ranked in all 3 major search engines and is in the top 1% of all websites worldwide according to Alexa.

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