Internet Business

Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can be a very cost effective marketing solution and can help you to gain access to millions of internet users. It can also prove to be a huge waste of time, even creating a net loss rather than increasing your bottom line. So we’ll try to guide you onto the path to true results and a very successful Internet Marketing campaign using banner ads.

First things first: What’s it going to cost you? Assuming you’re going to design and building your own banners, you can still loose money on the cost of advertising if you’re not careful. Work out the estimated cost of each banner advertising campaign:

Cost-per-Visitor: If you pay $10 per thousand impressions ($10/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $.50 ($10 per 20 visitors).

Cost-per-Sale: Now you know about what you’re going to pay per visitor. So what does that amount to per sale? Well, if 1 in every 20 visitors buys your product, your cost per sale is $10.00.

Total Sale Amount : $9.95 USD Paypal’s Fee Amount : -$0.59 USD Net Profit Amount : $9.36 USD

So if each sale of your product produces a gross profit of $9.36, then your net profit per-sale will be -$.64 ($9.36 gross profit - $10 cost-per-sale). This campaign is not profitable!

As you can see, something has to change in order to make a profit. That’s why it’s important to track and calculate every campaign. So what went wrong with this example?

-Paying too much for the banner space?

-Need a better click-through rate?

-Need to charge more for your product?

The truth is that only you have the information required to decide but at least at this point you’re in a better position to make a qualified decision.

Return on Investment Ratios: Your return-on-investment (ROI), before non-marketing expenses, is 0.0% ($0.00 total net profits with a $10 investment).

Experiment by advertising on multiple sites or using different banners if your budget will allow it. Find the perfect campaigns that yield the highest ROI.

A few terms to know:

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Can a 10-year-old teach you anything about Internet
marketing? Until recently, I didn’t think so. But
let me tell you what happened…

My 10-year-old son Ben and his sisters wanted to attend
a musical theater class. The total price tag? $1,590!

I said they could go, but they’d need to earn the
tuition money.

Well, the kids are the published authors of a children’s
book called 15 Reasons I Love My Dad. It retails for
$14.95. Their proposal - go door to door and sell their
book until they raised the $1,590.

They decided to give people an incentive to buy the book
now by running a ‘neighborhood special’ and offering it for
only $10.00 instead of $14.95. In doing so, they created a
reason for people to take action.

Ben wrote the first spiel:

“Hi, I’m Ben and I’m the author of 15 Reasons I Love My
Dad, a fill-in-the-blank book that lets children show
their dad how much they love him. I’m running a
neighborhood special today. You can get the book for only
$10 instead of $14.95. Would you like to buy one?”

Ben journeyed out into the world of door to door salesand
sold five books to the first 13 people he talked to. His
sales conversion rate? 38%!

Ben wasn’t too happy with this. Afterall, eight people
didn’t buy his book. So, he sat down with his partners
to make some changes.

The kids rewrote the spiel. They added a reason why by
telling their prospect they were raising money to attend
a musical theater camp and they started handing the book
to the person as they talked.

The combination of the reason why and putting the book in
the hand of the prospect increased their conversion rate.
The kids talked to eight people and sold four books. Their
conversion rate? An impressive 50%.

But they still weren’t satisfied. They wanted more people
to buy their book. I tried explaining to them how in the
Internet marketing world, I’m happy with a one to two
percent conversion rate when I first start out. They
looked at me like I was crazy…The thought of knocking on
100 doors and only selling two books did not appeal to them
at all!

After some review, they decided that simply asking
a person if they wanted to buy a book made it too easy to
say no. So, they added a stronger call to action at the
end. And, they started going out in groups of two:

“Hi, I’m Ben and I’m the author of 15 Reasons I Love My
Dad. (Hand the book to the prospect.) It’s a fill-in-the-
blank book that lets children show their dad how much they
love him.”

“And I’m Cassie. We’re raising money to take a musical
theater class. We’re running a neighborhood special today.
You can get the book for only $10 instead of $14.95. How
many would you like to buy?”

The next time out, they went to eight houses and sold six
books. Conversion rate? A whopping 75%!

No one bought more than one book but instead of being
told, “No, I’m not interested” most people responded by
saying, “Ohhh, I think one is enough…”

Granted, the kids have only sold 15 books and they’ve got
a way to go to reach their goal of selling 159. And, their
numbers are too small to conclusively say that each little
change was directly responsible for the corresponding
increase in sales. But, assuming their results are valid,
what Internet marketing tips can you learn from a 10-year-
old?

First, set a goal. Know what you want to accomplish.

Second, create a plan for accomplishing your goal. Adding
a deadline always helps.

Third, start somewhere and then make changes to improve
your sales. They can only get better.

Fourth, give an incentive to take action now - offering a
limited time special or a limited number of items for sale
creates a sense of urgency.

Fifth, tell your prospects the reason for your offer.

Sixth, have a strong call to action so people know exactly
what you want them to do.

And seventh, know your numbers. Make changes designed to
improve your conversion rate and then monitor what happens.

And there you go. Real world Internet marketing lessons
learned from a 10-year-old.

Cindy Kappler is a successful online marketer. Get her free
report, “Case Studies: A Behind the Scenes Look at How the
Internet’s Top Marketers Create Profit Producing Advertising
Campaigns”. Click here => Internet Marketing Case Studies

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Instead of you struggling to get others to hear what you have to
say, how would you like to have those people waiting to listen
to you? Wouldn’t it make your presentation easier? Wouldn’t
you feel more comfortable? I bet you would!

because so many times, people just aren’t interested enough to
find out what you have.

Good news! That problem is over! Starting today, you can apply
the techniques I’ll show and begin making the most of your time
and effort. This simple technique not only increases your time
efficiency, but also will build your relationship with people
you speak to, your confidence, and your credibility on every
conversation you are going to make from now on.

The secret I am revealing today is a very practical technique
which can be easily applied over the phone, or in a situation
where you actually meet people.

Let’s take a look at this very simple technique. You make the
contact, give your greeting, and introduce yourself. Next you
will start with something like this.

“I want to show you what I have to offer…” or “I would like
to provide an overview of what we do …”

and then say these magic words! Prepare for the magic! Ready?

“…but it could take 50 seconds of your time.” and ask “When
can you set aside 50 seconds of your time?”

The result? 90% of the time, people say “why don’t you show me
‘right now’”. Why? Because they rather feel it’s a waste of
time if it’s NOT right now.

And why 50 seconds? Well … for one reason, he may not be able
to waste a minute. But he may have “seconds” of his time for
you … presumably up to 60 seconds or more!

If you say “give me one minute” … suddenly, that sounds more
real. Psychologically, the minute he sees his watch, time is
conceived important, as well as it’s “limited”. And
statistically, people don’t watch clock for “seconds” of time.
This may simply because many clocks do not display seconds.

You could say “30 seconds”, “40 seconds”, or less, but can you
really make presentation in that time frame? You don’t want to
be short of time and have them thinking you lied.

I figured out 50 seconds is the best chance. Another
psychological factor affecting this is that the sound ‘fifty’
may be confused with ‘fifteen’ … and ‘fifteen’ is a quarter of
a minute. His mind understands it’s actually longer than 30 or
40 seconds, but people are often more accustomed to think in a
way ‘half an hour’ ‘quarter of an hour’ and so on, … that
leads him to feel that he can spare such a short time with no
problem.

And the best part is, you will get more attention from him
because he is committed to give you 50 seconds!

Does it really work like this? Just try. You will start using
it just like I’ve been using it for years. It was my best kept
secret up until now.

Now you are left with this important question to answer “If I
use these “magic words”, do I need to make my presentation in 50
seconds?” The answer to this question completes and
sophisticates your 50 seconds presentation. Once you have
finished this, you will love how it works … but it will take a
little effort on your part.

It’s the power of the magic 50 seconds. Just like creating an
ad, try to put what you need to say in less than a minute. 1)
One sentence in what kind of business it is. 2) Few sentences
on the features of the product/service you offer. 3) Rest of
the time on the benefits. Tell them how he can change his life
with your product/service and try to generate the ‘desire’. If
it’s joint venture or MLM, don’t forget to illustrate how he can
be successful. If put together concisely, the whole
presentation should come up to around 50 to 70 seconds. Your
presentation is now well organized and clearly states every
point. If your customer asks more for more detail, that becomes

‘his’ request now. When that happens, he is asking for your
time, and you can spend time with him as much as he wants until
he is sold.

This completes my system. I said ’system’ and that’s the ‘key’
to success. So tell me, can you afford to live in this
competitive online marketing field without the right tool and
right strategy?

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Yuki Shoji, with experience as a promissory note consultant and
a degree in social science/psychology, is now into online
marketing business as a successful promoter. Learn his recent
marketing strategy today at:
http://www.signofwealth.com/successfulhomebusiness.html

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