Internet Business

There are many ways to publish a website to the internet, but with thousands of new sites being added daily it is almost impossible to attract the right type of visitor. The following is a list of 10 tips for building and promoting your site with the intention of attracting large numbers of visitors.

1. With so many sites on the web it’s important that yours standout, so you must FIND A NICHE. Try to find something your target audiences will appreciate: unique product, service, content, pricing, etc.

2. The more time you spend promoting your site the more successful it will be, so ALLOCATE TIME FOR PROMOTION. Investment in promotion time means better chance for success. Plan how many hours you can devote.

3. You will never reach all 70 million internet users, so ensure your promotion is TARGETTED. Focus on attracting those visitors most likely to be interested in your web site.

4. NET AWARENESS - spend time finding out what works, ie, the best way for visitors to interact with your site and its content. Make it easy to navigate and user friendly.

5. Everyday new ideas are being tried to bring visitors to your site. CREATIVE IDEAS are the key to doing something different. Use your creative abilities to identify an event you can use as a ‘hook’ for promotion activity.

6. PLANNING - you must have an organized plan to ensure you are always on top of promotion. It is essential that you keep a log of everything you have previously tried along with the results, and make a detailed plan for your future promotion efforts.

7. Change is occurring so fast on the internet you must be ADAPTABLE and try and build your site so it is easy to update quickly. Be ready to adopt new techniques and shift emphasis to where you are getting best results.

8. Along with the ability to change your site you must be PERSISTENT if something you try does not work. Keep adding new techniques, new links, and new resources to your marketing plans.

9. Work to maintain and accelerate the traffic momentum at your site. Once you have achieved a particular goal, set your sights higher and develop new ideas for promotion.

10. Analyze your traffic patterns. MEASURING RESULTS ensures you keep track of what works so that you can continue to leverage your success. Keep testing and fine-tuning results until your site becomes a valuable resource and gives you an income which will eventually allow you to give up your full time job and become the internet’s next web ENTREPRENEUR !!

As you can see, the above steps will allow you to build your website for success. It is of utmost importance that each step is followed and planned well for you to develop your site into one which attracts many visitors. There are, of course, many tools available on the web offering miraculous solutions for attracting thousands of visitors. One of the best ones I have personally used is an ebook giving a detailed step by step plan complete with exercises. These steps (also known as lessons) include developing a web traffic plan, registering your site, using email to generate traffic, and advertising.

Go ahead and visit my site and download the Blackbelt Web Marketing ebook and see for yourself what it can offer you.

Jonathan Moss is an IT Professional and owner of http://www.jvm-sales.co.uk/blackbelt website in the US and http://www.JVMUK.com site in the UK.

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Many small businesses are pretty comfortable with standard, conventional marketing methods like newspaper ads, industry publication ads, or even radio and TV ads. But promoting your business on the internet can offer many advantages that will not only get your business noticed, but save you money as well.

Web sites are the most obvious internet marketing method, since virtually all businesses large and small have a web site for providing information to their customers. If your business doesn’t currently have a web site (even a small one), you are losing out on an enormous marketing opportunity and could be giving an unfavorable impression to customers who have become accustomed to accessing web sites 24/7. Customers are also becoming more comfortable with shopping online from company web sites. Recent studies show that more than 55% of all shoppers during the 2005 Christmas season made purchases online, making online shopping one of the fastest growing benefits a company can offer from its web site.

Web-based advertising is another promotion strategy that can be cost-effective and produce great results. Ads placed on sites that are compatible or related to your business are a good place to start, or search engines like Google and Yahoo offer click-ad programs that can be very inexpensive yet quite effective. Also consider listing your company in reliable internet directories (both paid and unpaid), as well as optimizing your web site for good search engine rankings.

E-Newsletters are another great way to communicate regularly with your customers. Repetition is key here; sending out a single email or newsletter issue cannot deliver effective results. Consistency builds your credibility and also keeps your company’s name and message in front of your customers on a regular basis.

Promoting your business on the internet can be much less expensive than the more traditional methods companies have used in the past. More and more, customers are looking for you on the internet, and having an internet presence that uses a variety of internet promotion strategies can be a valuable tool for your business.

Lauren Hobson is the Editor of Biz Talk Newsletter, a free monthly publication designed to provide small businesses and non-profits with tips and techniques to help them make the most of their web sites and marketing efforts without spending a lot of money. Biz Talk is published by Five Sparrows, LLC. Visit us at http://www.fivesparrows.com or subscribe to Biz Talk at http://www.fivesparrows.com/biztalk.htm

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Banner exchanges are not as effective as they once were but hey free advertising is free advertising. Especially when you don’t have to go out of your way to advertise it exclusively. What do I mean? Well I use banner exchanges only on traffic exchanges at the very bottom of my ads. For those of you who are not familiar with banner exchanges, they are virtually the same as traffic exchanges.

I put banner exchanges on the bottom of my ad in the traffic exchanges and put a caption like, “Banner Exchange Sponsor Ad.” You are killing two birds with one stone here. You are clearly telling your visitors that you are using a banner exchange on your ad so they don’t click thinking you are the owner of the banner.

You are also don’t need to do any extra advertising to use banner exchanges. You can look at an example of a banner exchange on one of my traffic exchange ads here.

You can probably get away with putting two banner exchanges on the same page. This way you will produce credits in the traffic exchange and you will also be racking up banner impressions somewhere else on the web!

It takes some browsing and research to find the right banner exchange to match your business. This way you are more likely to get a higher click thru percentage (which is a good thing). You can see around a 1% conversion rate for your clicks with a good exchange. A huge banner exchanges usually have different categories to choose from to fit your business.

Best Banner Exchanges

I currently use the 3 best banner exchanges that distribute my banner impressions the quickest. I usually get a ratio for about 30 clicks on my banners from each three exchanges per month. Obviously you not going to light up the traffic charts but remember that banner exchange click thrus are of higher quality.

Here are the 3 best that I use and pleased witht the results

* Banners Go MLM- this banner exchange is by far the fastest at showing your banner on other peoples pages. For some reason I also get a higher click thru ratio from them as well.

* Rx2 Super Banners- Rx2 is ranked very high as far as quality traffic and click thrus

* TDH Banners- I know the owner personally on this exchange and she does a really great job keeping your banners showing smoothly.

Simply put the banner html for each exchange into your traffic exchange ad. You can look at one of my ads for example (TDH Banners On Ad). Now that you have done that, make sure that you have your own banner uploaded on their server so that you can get click thrus. You can use a banners that a business you are promoting provides or you can create your own at Free Addesigner.

Read the full article with active links at my blog!

Author: Corey Morehouse
Freewebbizsolutions.com

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