Internet Business

Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can be a very cost effective marketing solution and can help you to gain access to millions of internet users. It can also prove to be a huge waste of time, even creating a net loss rather than increasing your bottom line. So we’ll try to guide you onto the path to true results and a very successful Internet Marketing campaign using banner ads.

First things first: What’s it going to cost you? Assuming you’re going to design and building your own banners, you can still loose money on the cost of advertising if you’re not careful. Work out the estimated cost of each banner advertising campaign:

Cost-per-Visitor: If you pay $10 per thousand impressions ($10/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $.50 ($10 per 20 visitors).

Cost-per-Sale: Now you know about what you’re going to pay per visitor. So what does that amount to per sale? Well, if 1 in every 20 visitors buys your product, your cost per sale is $10.00.

Total Sale Amount : $9.95 USD Paypal’s Fee Amount : -$0.59 USD Net Profit Amount : $9.36 USD

So if each sale of your product produces a gross profit of $9.36, then your net profit per-sale will be -$.64 ($9.36 gross profit - $10 cost-per-sale). This campaign is not profitable!

As you can see, something has to change in order to make a profit. That’s why it’s important to track and calculate every campaign. So what went wrong with this example?

-Paying too much for the banner space?

-Need a better click-through rate?

-Need to charge more for your product?

The truth is that only you have the information required to decide but at least at this point you’re in a better position to make a qualified decision.

Return on Investment Ratios: Your return-on-investment (ROI), before non-marketing expenses, is 0.0% ($0.00 total net profits with a $10 investment).

Experiment by advertising on multiple sites or using different banners if your budget will allow it. Find the perfect campaigns that yield the highest ROI.

A few terms to know:

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Just how true a saying is that? Whether in the wheat fields of Georgia or at home on the Internet, a good idea will generate good income. Such is true of banner advertising.

To begin, you will want to define goals for your campaign. Ask yourself the following questions: What do I wish to accomplish using this campaign? What step do I want online users to take when they first see my ad? Once you have defined your answers, it is time to develop your advertising message.

Here are some proven ideas that you can adopt to create an effective banner ad campaign:

1) Study some of the best online. Refer back to some of the best banner ads that you have seen previously. Take a look at MSN.com and look at the various banner ads. Identify at least three banner ads that catch your attention best. What is the common ground in the three ads? This will enable you to identify what techniques are most effective, as well as what design style attracts you best.

2) Send a clear message in graphic design. Your main goal is to have people take a particular action after viewing your ad. You want to present a strong, clear message to capture interest. Present your primary message as the strongest visual element in your ad.

3) Use seven words or less. This works best for a small visual space. Use fewer words and make the font size bigger. This delivers better impact. Remember that less is more in this case.

4) Think power words. Words like free, outstanding, secret, awesome, affordable and endearing - these all deliver a terrific message. You want to grab attention as quickly as possible.

5) Go easy on animation. You want the animation to draw the eye without offending the viewer in any way. Be subtle when in doubt. For the animation speed, look for something that changes at a slow to moderate pace. Consider setting your animations so that they stop after three cycles; some sites may insist on this.

As you create your design, remember that you will make a stronger impact with less cluttered messages. Go light on the number of elements, the colors, fonts, graphics and words that you use in your ad. You want to bring across a strong primary message.

You will make a favorable impression with your banner advertising if you pay careful attention to detail. Less is more, be subtle in animation and use clever wording for best impact. Prospects will act quickly and be impressed with your creatively designed banner advertising.

Matt Bacak, Entrepreneur Magazine e-Biz radio show host became a “#1 Best Selling Author” in just a few short hours and the co-author of an amazing new ebook that will teach you how to Retire From Your Job This Year and Still Make More Money Than the Average Medical Doctor… You Can Do It
Once You Know the Proven Steps Outlined here! ==> http://www.internetmillionairemind.com

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