Internet Business

All the tactics to fool the search engines are futile. We must play their game. We won’t outsmart them. Their game is producing good, credible content around a tight niche. I can talk all day about on page and off page SEO strategies which I’m sure you know already.

….but working on one site for 1-6 months or even a year or more around your expertise and building your mailing list will lead to greater profits and personal satisfaction than building 20-100 sites in the same amount of time.

Figure out what about your work you like and which parts you eventually would like to give to someone else to do. Work towards eventually using other people’s time to get your goals accomplished. But even then, you need to know what you’re learning now to direct others to do what you want and at a price which is fair.

Think of your first year or two with IM (Internet Marketing) as going to college. Your rewards are your knowledge. Knowledge that will pay steady dividends in time

Here’s a last tip. When you do what you like, it flows and you don’t get as tired. When you feel bogged down, tired you are probably not doing what you love. Create a life around doing the things you love and success will come easier - and will have the added benefit of creating the emotions you would expect to have with that success.

It is a migration. You may not like everything about what you do right away. But by paying attention to your likes and dislikes, and finding creative ways to set yourself up, you will achieve a gradual migration from an empty life of just making money to a life of having fun with the inevitable byproduct of building wealth.

What good is all the gold in the world if you must sell your soul to get it?

——————————————————–
You know what I mean. Get started now and let’s make 2006 our most successful year yet!

My name is Lawrence Touitou. I am a website designer and internet marketer. But while I do this as a professional I still very much consider myself a student.

I have been at it for several years and those who know me know can tell you that I am a quick study, and certainly not new to marketing, business, writing and knowing what works in the real world.

You may be surprised to know that a lot of the same tried and true principles that apply to offline business also apply to the internet. (So don’t forget what you know.)

I don’t believe in a lot of hocus-pocus, “get-rich-quick” schemes. I do however believe in creating wealth, knowing what works and being generous to others.

In the internet marketing arena, anyone with a strong desire to succeed, a willingness to learn, and some business sense can learn to do exactly what I do.

For more information and tips on Web Design, Internet Marketing or Online Publishing please visit myblueshoes.com.

Share This

Here is a list of a few of my favorite marketing tips and ideas. They all
proved to be effective in my business, use them them for yours as well!

1. Seek out link sites. Linking up with other sites and linking other sites
to your webpage is a great marketing idea. I’ve generated a lot of traffic
hits, linking up with other sites alone. Make sure to be in touch with
people whom have sites similar to yours or fit your genre.

2. HTML META. Meta tags are for your search engines. Using meta tags
are effective when you want to be sprouting up on search pages, use
your keywords.

3. Search Engines. Blast your site out into outerspace. Search engines
drive TRAFFIC. And to increase your popularity of your site, utilize some
common search engine sites like AltaVista.com, Google and Yahoo.

4. Your Website Headers are important! Make your titles strong. The
titles are very important because it shows how your page shows up in
the search engine. Make sure it has a great title or else your pages will
show up very weak.

5. Updating your site. Keep your site updated regualarly and keep your
surfers coming back for more. Everyone loves new refreshed content.
That is key.

6. Newsletters. Offer updates, free newsletters, sms messages to your
browsers. They will be updated personally on your site and be provided
with regular infoformation.

7. Branding your web page. Branding your site is used to make a long
lasting effect. Keep your logo, main title on every page. This will be sure
to follow through in terms of getting the message down to your browsers.

8. Build more sites. The more the merrier, the more sites the more traffic.
Its also great marketing if you are a newbie company trying to get your
name well known.

9. Emails. Emails, we get emails every second, every hour, every day.
Don’t let them sit in your mailbox. That’s a no no! Be proficient and
answer them right away. No one likes to wait, especially online users.
They have the least patience of them all.

10. Get Involved. Your surfers are important for if you don’t have them
then what do you have? Cutomoze your content and make it personal. If
you involve them, interact with them they will naturally want to be
involved as well. Add polls, offer them to bookmark your site, use your
site as a homepage, place a forum, chat room, voting contest, etc.

There are many many more ways to effectively market your online site.
Do some research on the web, look at some of the other sites and
observe there strategies. They are all very different but we all have the
same message we want to get through. We want to win our customers
trust and loyalty to our sites. With a properly executed marketing plan
and given time, your site should be getting the results you want in no
time.

About the Author:
Jennifer Lynn is an ecommerce entrepreneur, artist, writer, and musician
based in New York-Chicago.

She has written and contributed numerous articles online about adult
entertainment, entrepreneurship, ecommerce, technology, pop culture,
generation x, quarter life and city trends & news.

A highly creative entrepreneur with focus in web marketing, business
development and ecommerce. Presently, she is involved in JMR, an
online referral biz for artists in the entertainment industry. She also runs
other ecommerce sites including an interactive entertainment hub and
her own personal site.

Before startin’ JMR, Jennifer Lynn was a tech recruiter with a Chicago
based start-up company. She’s also a professional pianist. Jennifer
Lynn received her degree from De Paul University in liberal arts.

When she’s not workin’ away, you can find her lofting on a beach, into
travel, and dabbling in new creative ventures with artists &
entrepreneurs around town.

Jennifer Lynn believes passion in doing what ever it is you love to do is
the key to one’s personal success.

Share This

Banner advertising can dramatically help you increase traffic to your web site. Banner advertising can be a very cost effective marketing solution and can help you to gain access to millions of internet users. It can also prove to be a huge waste of time, even creating a net loss rather than increasing your bottom line. So we’ll try to guide you onto the path to true results and a very successful Internet Marketing campaign using banner ads.

First things first: What’s it going to cost you? Assuming you’re going to design and building your own banners, you can still loose money on the cost of advertising if you’re not careful. Work out the estimated cost of each banner advertising campaign:

Cost-per-Visitor: If you pay $10 per thousand impressions ($10/CPM), and you get a 2.0% click-through (20 visitors), your cost-per-visitor is $.50 ($10 per 20 visitors).

Cost-per-Sale: Now you know about what you’re going to pay per visitor. So what does that amount to per sale? Well, if 1 in every 20 visitors buys your product, your cost per sale is $10.00.

Total Sale Amount : $9.95 USD Paypal’s Fee Amount : -$0.59 USD Net Profit Amount : $9.36 USD

So if each sale of your product produces a gross profit of $9.36, then your net profit per-sale will be -$.64 ($9.36 gross profit - $10 cost-per-sale). This campaign is not profitable!

As you can see, something has to change in order to make a profit. That’s why it’s important to track and calculate every campaign. So what went wrong with this example?

-Paying too much for the banner space?

-Need a better click-through rate?

-Need to charge more for your product?

The truth is that only you have the information required to decide but at least at this point you’re in a better position to make a qualified decision.

Return on Investment Ratios: Your return-on-investment (ROI), before non-marketing expenses, is 0.0% ($0.00 total net profits with a $10 investment).

Experiment by advertising on multiple sites or using different banners if your budget will allow it. Find the perfect campaigns that yield the highest ROI.

A few terms to know:

Share This