Internet Business

Last night, just as I was dozing off, it occurred to
me how like the martial arts is the fine art of
marketing.

A true practioner of the martial arts knows he or she
must continuously work to achieve and maintain body,
mind, and spirit “oneness” or they are doomed to fail.

So, too, the online marketer.

Hence, the mantra of marketing goes something like
this:

The Art of Applying the “Body”

The body of marketing consists of basic tools. Your
website - and make one you must sooner or later - is
the framework for bringing your other online marketing
tools and resources into play.

Your website can be as basic as a page or two, or as
complex as your mind and creativity allow. It must,
however, have at least one basic tool - the means to
invite your visitors to hear from you again.

The autoresponder is your basic communications tool.
We’ve all seen them, and subscribed to them, at one
time or another. So telling you how very effective
they are is certainly a waste of breath. However,
there is something that I believe is being overlooked
when some marketers implement their autoresponder
messages.

Your autoresponder messages must also provide your
list with the means of getting in touch with you
personally. You won’t achieve much success if they
have no way of getting in touch with YOU.

At a minimum, your autoresponder should always include
your full name and true email address. Your phone
number and mailing address also enhance your net
“image,” though my suggestion would be to use a Post
Office box - better to be safe than sorry

The Art of the Mind

Your mindset while marketing is crucial to your
success. Everyone knows that the slacker never
succeeds. They might “get lucky” every now and then,
but there is no long-term success associated with the
slacker.

Recently I mentioned the importance of choosing a real
at-home business. I still believe this is the best way
to go about creating a steady income for yourself
online. However, no matter what program, service, or
product you choose, market it with everything you’ve
got. Use the fre*e sources, use the paid sources,
joint venture, and search engine submit - at a
minimum. Forums are also not only a helpful place to
go when you need answers, but also a great place to
let others get to know you.

Rearrange your mind, and the way you are using your
ezines. Start working the fine art of personally name
branding yourself by helping other readers. Respond to
many different types of ezines, each time providing
good, useful information for the other readers.

When providing input to these same ezines, always ask
the publisher to include your website and/or mailto
address. You WANT people to contact you directly! You
can’t be afraid online - hiding never leads to
success.

Above all, follow through! Your mind needs to
understand that it’s going to be engaged on a daily
basis rooting out different advertising resources -
being creative.

The slacker hopes the “shot here, shot there” approach
will work. The “mind marketing” artist truly
understands the true meaning of work!

Your Marketing Spirit

The spirit of marketing in a word is integrity! I
cannot think of a fate worse than the guy (or gal)
that drifts off to sleep each night knowing they’ve
sc^rew^ed their fellow man.

Sleeping nights must be your top priority so, of
course, market with complete honesty.

Integrity is so compelling that word of mouth alone
can grow your business.

Desperate acts result in nothing but desperate and
despairing individuals.

Gather your forces and martial arts your way to
success!

© Theresa Cahill - All Rights Reserved. Feel free to distribute this article. Please keep it intact and with the resource box included below.

ABOUT THE AUTHOR:

Theresa Cahill, a two decade veteran of marketing, is the owner of http://www.mywizardads.com and invites you to take a look at the services of MWA and download fr.ee helpful information and more at http://www.mywizardads.com/sitemap.html

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Here’s another internet business marketing tip. People do business with people they, know, like, and trust. It’s a common fact that people are more likely to purchase from people or companies that they are familiar with. Think about how when people go on vacation in another country they still go to McDonald’s even when there are hundreds of other options they have never heard of and quite possibly serving better tasting food.

The reason that they choose McDonald’s is because they are comfortable with McDonald’s. McDonald’s is something they are familiar with. They know that if they go into McDonald’s they have a fairly good idea of what their going to get and they are okay with that. On the flip side they are not sure what they are going to get with the restaurant they never heard of even though the food might be that much better. For some they would rather not take the risk and just play it safe by heading on into Mickey D’s.

The same psychology can be transferred online to your business. How familiar are people with you online. Have you developed a reputation online and are your customers comfortable and familiar with you? Do they trust you?

There are many ways to start developing this familiarity with you customers. One of the most popular ways is to write articles and submit them to article databases. As people read more and more of your views and insights they will become more comfortable and open to making a purchase from you.

Another way to develop trust with your customers is to offer a newsletter. Offering a newsletter allows you to stay in contact with your customers and offers additional exposure. This strategy again will cause them to open up a little bit more each time they hear from you and hopefully result in more sales for your business.

These are just some ways that you can go about developing trust with your customers online. Start building it today, trying to help your customers as much as you can and it will ultimately come back to you and your business.

© Copyright Chris Monato.

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1. Create an email discussion list. The list should be
related to your web site’s subject. Place your ad on
all posts and it will remind people to visit your site.

2. Prove your product is a bargain. Add a lot of
free stuff to your offer or, if you’ve sold the product
for a higher price before, show them the difference.

3. Make your web site more useful. Sell ad space,
generate hot leads, answer visitor questions, offer
free content, be news friendly, etc.

4. Make the most of each visitor. Sometimes your
price is to high. You should provide a variety of
similar products at different price ranges.

5. Test and redesign your banner ads till you get
your desired click through rate. Once you do,
join many banner exchanges and buy ad space.

6. Use holidays as a reason to get free publicity.
Write a press release or article about the current
holiday. It’ll have a high chance of being published.

7. Utilize the free content on the internet. Publish
one article on a single web page and your main
web site link then upload it as a doorway page.

8. Test your new products on the bottom of your
home page. You don’t want to take away hits from
your best selling products until others are proven.

9. Make commissions without joining an affiliate
program. Just propose a joint venture offer to web
sites that don’t have affiliate programs.

10. Persuade other web sites to link to yours. It
can improve your search engine ranking. Just offer
them something of value in return.

About the author:

Rojo Sunsen is a specialized bounty hunter who prefers to work quietly/confidentially for the benefit of her clients.

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